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I N N O V A T I O N – Different way of thinking

I N N O V A T I O N – Different way of thinking

Creativity, the ability to generate novel and execute new idea in a way that is bettering people’s lives is the seed of innovation, but unless it’s applied and recognized by others it’s still just an idea. To be called an innovation, an idea must be...
L U X U R Y – Highly desired

L U X U R Y – Highly desired

Luxury is a different state of mind, state of great comfor or elegance, especially when involving great experience. Luxury is often used as a synonym for expensive. But if a luxury product or service betters your life, is it truly expensive?  A company that...
D E S I G N –  Keep it simple

D E S I G N – Keep it simple

Design comes from the combined effect of all elements in a product. Colour tone,material, shape and size should direct a person’s thoughts towards buying the product. Therefore, it is in the product designer’s best interest to consider the market which...
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