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Creativity, the ability to generate novel and execute new idea in a way that is bettering
people’s lives is the seed of innovation, but unless it’s applied and recognized by others it’s still just an idea. To be called an innovation, an idea must be new, original, creative and must satisfy a specific need.

Innovation is crucial to the continuing success of any organization. In business, innovation ofter results when ideas are applied by the company in order to create new market and
gain new customers or satisfy expectations of their current customers.

It wasn’t easy for us to create a new market for our outdoor stone showers, but since we created a product that brings value to customers, helps in sustainable development and prevents unnecessary water consumption, we generated new market quilcky.

Innovations should not only better people lives, they should change the world.

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